Video Marketing for Your Business

Technology has created video marketing opportunities - cable TV, email marketing, websites and video - for small businesses to be on an even playing field with large companies. From extremely inexpensive video streaming to an email to the full-production TV ad with hired actors, even small companies and home-based businesses can include video advertising in their budget.

You might be asking why you should consider it at all when your current advertising is working just fine. Aside from the fact that adding another strategy to your marketing plan is a good idea, videos are very personal. Who better to discuss your service or product than you? It brings familiarity to your and your company, which allows the prospect to feel like they already know you. If the message is directed to your current customer base, seeing and hearing you gives the feeling that you are presenting your message directly to them.

There are professional videos and way too often, not so professional videos. Most of us cringe when we hear a car salesman screaming about a wonderful deal waiting for you and if you'll come down Right Now! Or the windows and siding guy who squawks about the fantastic savings if you call within the next 30 minutes (but the ad runs all day long). The are stereotypes of TV advertising available for the business owner. But it doesn't have to be that way!

Cable TV ads can be very cost effective because you can be specific where your ad dollars will be spent. The cable company has demographic statistics so you can learn what programs are viewed most frequently by your target market, then select where (as specific as the zip codes) and when you want your ads to run. The variety of shows cable company have in their lineup provides a fantastic choice for the advertiser. In addition, they can also slot your ad in during the Big 3 networks' shows as well.

Videos aren't only for cable TV. There are many companies that create videos which can be linked to websites, newsletters, social networking sites and email signature lines. They serve many purposes from advertising to introducing a new product or service to just send a keeping-in-touch message to current clients. These videos are also used for online training and even instructions to learn how to use a new networking website. Some are scripted, while others are produced to simulate a talk show format. Compare cost as well as professionalism. This form of advertising can be extremely high quality or can be an embarrassment for your company's image. Get referrals! View some of the finished productions of each company you are considering before signing any contract.

You can even create your own video while sitting in your office. Do you have video camera or a video cam connection to your computer? You're all set to create your own video stream to be placed in emails or on your website. A word of caution is to make sure it's not too long. Keep is less than 90 seconds and you'll usually keep the viewer's interest.

Video has create the opportunity for business owners to star in their own commercials. Consider the scenarios mentioned earlier of what video advertising could - but shouldn't be. Luckily, these are the exception and not the rule; most ads are professional from writing the ad copy to the production. Of course, it's important to remember that the familiar saying "junk in, junk out" holds true for video more than any other media. You're dealing with three methods of presenting the message: content, visual and audio.

New technology has made video marketing very affordable even for the smallest budget. There are a variety of opportunities and one will certainly fit your budget. Consider video in your next marketing plan. You'll find a new media that will present your company with a fresh message and make it personal.


Video Advertising

Online Video Views Reach 10 Billion        WebProNews Fri, 2/22/2008 - 2:27pm.
Online Video Audience to Keep Growing   WebProNews Fri, 3/03/2008 - 9:31am.